MA Adam Latek
MA Adam Latek
Faculty: Tourism and Recreation
Field of Study: Tourism and Recreation /Tourism and Hospitality
Dedicated enthusiast of the hospitality industry. Hotel advisor and project manager. Graduate of the College of Tourism and Recreation in Warsaw with a specialization in hospitality, and graduate of the Higher School of Economics in Warsaw with a specialization in tourist infrastructure. He has been involved in the hotel services industry for over 26 years participating, during that period in the opening of over 16 chain and independent hotels in Poland and Ireland. He has worked for such hotel chains as: Accor, IHG, Choice Hotels, Hilton. He also cooperated with the Tifco Ltd. group managing the hotels of the IHG chain and several independent hotels in Ireland. He actively cooperates with hotel investors in the area of planning, opening and managing hotel facilities. Licensed coach of the Food and Beverage program of the IATA airline association. Actively involved in EU grant projects for Hotel Technicians in Poland as a coach and practitioner in the area of the hospitality industry. Author of articles for industry magazines. Member of the Jury during the first competition of the international A.I.C.R. association for the best receptionist of the year in 2016. Liaises with a team of practitioners creating and generating research surveys aimed at industry development. Co-author of the project of developing standards and procedures for hotels “Bezpieczna gościnność w hotelach w czasach koronawirusa” [Safe hospitality in hotels in the times of coronavirus] in the beginning and during the pandemic. Secretary in the Polish Chamber of Hoteliers. Consultant and hotel advisor for IT solutions and technologies in hotels. He cooperates with many suppliers of IT tools providing modern operational solutions for hotels.
Areas of didactic/scientific interests:
- Usability of hotel technologies in practice;
- International hotel systems and chains and their global development;
- OTA booking systems and the impact on automation in tourism and hospitality;
- Strategic management of hotel technologies and effective use in hotel operational practice;
- Tools measuring the quality of hotel service provision;
- Elements of Revenue Management and sales strategy management based on market segments;
- The impact of hotel technologies on human capital management.